It happens all over I am sure, poor choices made in creating product names. I understand how they make these errors. By moving ahead without asking for another opinion, ultimately to be surprised, as when the movie title Free Willy had an unexpected impact in the UK. A willy in Great Britain is slang for a male’s private part.
I just bought a breath mint call Frisk. Say Frisk and I think of a patting down by police of a suspect on the street . Or I think of the hopping jumping wet puppy, as in frisky. For a new name with an isk, I’d choose Brisk or Disc. Frisk is a risk. Tisk-tisk.
Seth Godin has an informing and entertaining site for similiar concerns and observations.
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